In 'Lore of Nutrition', Tim Noakes and Marika Sboros challenge conventional dietary wisdom and explore the often controversial world of nutrition science. They reveal the hidden truths behind popular diets and the food industry's influence on public health. Readers are taken on a journey through groundbreaking research, personal anecdotes, and myth-busting revelations. This compelling narrative invites you to reconsider everything you thought you knew about food, health, and performance. Will you dare to rethink your plate?
By Tim Noakes, Marika Sboros
Published: 2018
Rick Rubin is a renowned American record producer and former co-president of Columbia Records, celebrated for his significant influence on the music industry. He co-founded Def Jam Recordings with Russell Simmons, playing a pivotal role in popularizing hip-hop by producing seminal albums for artists such as LL Cool J, Beastie Boys, and Run-D.M.C. Beyond hip-hop, Rubin's versatility is evident through his work with diverse genres, collaborating with acts like Johnny Cash, Red Hot Chili Peppers, and Metallica. His contributions have earned him multiple Grammy Awards and a lasting legacy in music production. In literature, Rubin has shared his insights and philosophies on creativity and music production, most notably through his book "The Creative Act: A Way of Being," offering an in-depth exploration of the artistic process.
View CollectionDr. Jason Fung is a renowned Canadian nephrologist and a leading expert in intermittent fasting and low carbohydrate diets. He is the author of several best-selling books, including "The Obesity Code" and "The Diabetes Code," which have significantly influenced the field of nutrition and metabolic health. Dr. Fung's work emphasizes the role of insulin in weight gain and metabolic diseases, advocating for dietary interventions as key solutions. His innovative approaches have helped countless individuals manage obesity and diabetes, earning him a global following. Beyond his writing, Dr. Fung frequently lectures and shares his expertise through various media platforms, contributing to a broader public understanding of health and wellness.
View CollectionDr. Harvey Karp is a renowned pediatrician and child development expert, best known for his groundbreaking method for calming infants, as detailed in The Happiest Baby on the Block. He is the creator of the SNOO Smart Sleeper, a robotic crib designed to help babies sleep safely and soundly. Dr. Karp has been a leading voice in pediatric health for decades, emphasizing the importance of sleep for both babies and parents. His methods have revolutionized infant care and parenting techniques. He continues to advocate for improved early childhood development practices.
View CollectionSophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.
View CollectionSarah Jessica Parker is an award-winning actress, producer, and entrepreneur, best known for her role as Carrie Bradshaw in the iconic TV series Sex and the City. Her portrayal earned her widespread acclaim and established her as a fashion icon. In addition to acting, she has her own shoe line, SJP Collection, and has produced and starred in HBO’s Divorce. Sarah Jessica is also active in philanthropy, supporting various causes, including arts and education. Her influence spans both entertainment and fashion industries.
View CollectionRichard Branson is a British entrepreneur and founder of the Virgin Group, which operates in sectors ranging from airlines to space travel. Branson’s entrepreneurial journey began in the 1970s with Virgin Records, and he has since built one of the most recognized brands in the world. Known for his adventurous spirit and willingness to take risks, Branson has pursued innovative ventures like Virgin Galactic, aiming to pioneer commercial space tourism. He is also a philanthropist, focusing on environmental sustainability and global health issues. Branson's bold and unconventional approach to business has made him a global icon of entrepreneurship.
View CollectionMark Bittman is a renowned American food journalist, author, and former columnist for The New York Times, where he penned the popular "The Minimalist" column for over 13 years. He has authored more than 20 books, including the best-selling "How to Cook Everything" series, which has become a staple in home kitchens. Bittman is a vocal advocate for sustainable agriculture and healthy eating, topics he explores in his influential works such as "Food Matters" and "VB6: Eat Vegan Before 6:00." His contributions to food literature have earned him multiple James Beard Foundation Awards. Beyond writing, Bittman is also known for his engaging television appearances and public speaking engagements, where he continues to inspire and educate audiences on the importance of mindful eating.
View CollectionMaria Popova is a renowned writer, literary critic, and the creator of Brain Pickings, a highly influential blog that curates and explores a wide array of literary and philosophical content. Known for her deep and eclectic insights, she has become a significant voice in literature, providing thoughtful commentary on works spanning various genres and eras. Popova has also authored "Figuring," a book that delves into the interconnected lives of historical figures in science and literature. Her work has been celebrated for its intellectual rigor and ability to make complex ideas accessible to a broad audience. Through her writing and curatorial efforts, Popova has significantly contributed to contemporary literary discourse and the appreciation of the humanities.
View CollectionEarthling Ed, whose real name is Ed Winters, is a prominent British animal rights activist, author, and public speaker. Known for his compelling advocacy, he co-founded Surge, a non-profit organization dedicated to ending animal exploitation. Ed's literary contributions include his influential book "This is Vegan Propaganda: (And Other Lies the Meat Industry Tells You)," which challenges the ethics of animal agriculture and promotes veganism. He is also known for his educational outreach, engaging in debates and discussions to raise awareness about animal rights. Through his work, Earthling Ed has become a leading voice in the global vegan movement.
View CollectionGaz Oakley is a celebrated vegan chef and author, renowned for his innovative approach to plant-based cuisine. He has penned several successful cookbooks, including "Vegan 100" and "Plants Only Kitchen," which have inspired countless individuals to embrace veganism through creative and accessible recipes. Oakley's work has garnered a substantial following, both through his books and his YouTube channel, Avant-Garde Vegan, where he shares cooking tutorials and lifestyle tips. His contributions to literature and social media have significantly advanced the popularity and understanding of vegan cooking. Oakley continues to be a prominent voice in the culinary world, advocating for sustainable and ethical eating habits.
View CollectionJames Wilks is a renowned British author and advocate for plant-based nutrition, best known for his influential documentary "The Game Changers," which explores the benefits of a plant-based diet for athletes. A former professional mixed martial artist, Wilks leveraged his background in sports and nutrition to provide a compelling narrative that challenges conventional dietary norms. His work has significantly contributed to the global conversation on health, fitness, and sustainable eating. Beyond film, Wilks has also authored articles and given talks promoting holistic well-being and environmental consciousness. His contributions continue to inspire both the literary and health communities to reconsider the impact of their dietary choices.
View CollectionJim Kwik is a renowned brain coach and founder of Kwik Learning, known for his expertise in memory improvement, brain performance, and accelerated learning. He is the author of the best-selling book "Limitless: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life," which has empowered countless individuals to optimize their cognitive abilities. Through his popular podcast, "Kwik Brain," and numerous speaking engagements, Kwik has inspired millions worldwide with practical strategies for mental enhancement. His work emphasizes the potential of lifelong learning and the power of self-belief. Kwik's contributions have significantly influenced both educational methodologies and personal development practices.
View CollectionScott Adams is an American cartoonist and author best known for creating the widely acclaimed comic strip "Dilbert," which debuted in 1989. The strip humorously explores the absurdities of corporate culture and has been syndicated in thousands of newspapers worldwide. Adams has also authored several books, including "The Dilbert Principle," which became a New York Times bestseller. His work has earned numerous awards, solidifying his reputation as a sharp satirist of office life. Beyond comics, Adams is recognized for his commentary on business, management, and personal development.
View CollectionStewart Brand is an influential American writer, best known for founding the Whole Earth Catalog, a publication that became a cornerstone of the counter-culture movement in the late 1960s and early 1970s. His pioneering work in promoting environmental sustainability and self-sufficiency has had a lasting impact on both literature and society. Brand is also a co-founder of The WELL, an early online community that predated the widespread use of the internet and helped shape the development of digital culture. He has authored several significant books, including "The Media Lab" and "Whole Earth Discipline," which explore technology's role in environmental and societal issues. Brand's contributions continue to influence contemporary discussions on ecology, technology, and community building.
View CollectionGarry Tan is a prominent entrepreneur and investor, best known for his influential role in the technology and startup ecosystem. Co-founder of Initialized Capital, Tan has played a pivotal role in funding and mentoring numerous successful startups. His contributions to literature primarily include insightful writings on technology, entrepreneurship, and venture capital, which are widely read and respected within the industry. Tan's blog posts and essays offer valuable guidance and have inspired many aspiring entrepreneurs. Additionally, his work at Y Combinator, where he previously served as a partner, further underscores his significant impact on the startup community.
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