UnMarketing
In 'UnMarketing', Scott and Alison Stratten challenge conventional marketing wisdom, advocating for a human-centric approach that prioritizes genuine engagement over traditional tactics. They argue that the rise of social media demands a shift towards authenticity and relationship-building in marketing strategies. Through compelling case studies and witty anecdotes, the authors reveal how to foster loyalty and trust among consumers in a crowded marketplace. As they expose the pitfalls of outdated marketing methods, readers are left questioning the effectiveness of their own strategies. Prepare to rethink everything you thought you knew about marketing and discover the power of authenticity.
By Scott Stratten, Alison Stratten
Published: 2016
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