The 22 Immutable Laws of Branding
In 'The 22 Immutable Laws of Branding,' Al and Laura Ries unveil the fundamental principles that dictate branding success in a crowded marketplace. They argue that these laws are unchangeable and must be understood by anyone seeking to build a strong brand. Readers will discover the importance of focus, the power of perception, and the necessity of consistency in a brand's message. Through compelling examples, the authors illustrate how even the biggest brands can falter without adhering to these laws. Are you ready to unlock the secrets of branding that could elevate your business to new heights?
By Al Ries, Laura Ries
Published: 2002
Start Listening
Play Preview
You might also like →
The Thank You Economy
Gary Vaynerchuk
Purple Cow
Seth Godin
Building a StoryBrand
Donald Miller
7 Powers
Hamilton Helmer
Branding
Michael Johnson
Guerrilla Marketing
Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
The Sales Acceleration Formula
Mark Roberge
Zingerman's Guide to Giving Great Service
Ari Weinzweig
$100M Offers
Alex Hormozi
Hacking Growth
Sean Ellis, Morgan Brown
Engage
Brian Solis
Crush It!
Gary Vaynerchuk
Amaze Every Customer Every Time
Shep Hyken
The Win Without Pitching Manifesto
Blair Enns
Data-Driven Marketing
Mark Jeffery
Becoming a Category of One
Joe Calloway
Growth Hacker Marketing
Ryan Holiday
Different
Youngme Moon
The Brand Gap
Marty Neumeier
Book of Branding
Radim Malinic
Africa Rise and Shine
Jim Ovia
The Brand Flip
Marty Neumeier
The Thing Which Has No Name
Rory Sutherland
All Marketers are Liars
Seth Godin
Branded Customer Service
Janelle Barlow, Paul Stewart
Tales of Magic 4-Book Boxed Set
Edward Eager
Your Ad Ignored Here
Tom Fishburne
Zag
Marty Neumeier
Customer Intimacy
Frederik D. Wiersema
Book Collections you might like →
Johnnie Gomez's Book Recommendations
Johnnie Gomez is an acclaimed author known for their compelling narratives and richly developed characters. Their debut novel, *Echoes of the Past*, garnered critical praise and won the prestigious Booker Prize, establishing Gomez as a powerful new voice in contemporary fiction. They followed this success with *Winds of Change*, a novel that deftly explores themes of identity and resilience, earning a spot on the New York Times Bestseller list. Gomez's contributions to literature have been celebrated for their insightful portrayal of diverse cultures and their ability to weave intricate, emotionally resonant stories. Beyond their novels, Gomez is a vocal advocate for literacy and education, frequently engaging with communities through workshops and public speaking events.
View Collection
Ann Handley's Book Recommendations
Ann Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.
View Collection
Jason Fried's Book Recommendations
Jason Fried is an influential entrepreneur and author best known as the co-founder and CEO of Basecamp, a project management and team collaboration software company. He has notably co-authored several best-selling books, including "Rework" and "Remote: Office Not Required," which challenge conventional business practices and advocate for more efficient, flexible work environments. Fried's clear, straightforward writing style has resonated with a wide audience, making complex business concepts accessible. His work has significantly contributed to the discourse on modern work culture and productivity. Fried continues to influence contemporary business thought through his writing and leadership at Basecamp.
View Collection
Joe Gebbia's Book Recommendations
Joe Gebbia is an American designer and entrepreneur best known as the co-founder of Airbnb, a pioneering platform in the sharing economy. Although he is not primarily recognized for his literary contributions, Gebbia has significantly influenced design thinking and innovation, which he has articulated through various talks and articles. His insights on creativity and entrepreneurship have been featured in prominent publications and at leading conferences, inspiring a new generation of business leaders. Gebbia's work emphasizes the intersection of design, technology, and community, making him a thought leader in modern business practices. His contributions extend beyond Airbnb, as he continues to explore and advocate for innovative solutions to global challenges.
View Collection
Michael Bierut's Book Recommendations
Michael Bierut is a renowned graphic designer, educator, and author, known for his influential work in the field of design. A partner at the prestigious design firm Pentagram since 1990, Bierut has created iconic branding and identity systems for clients such as The New York Times, Saks Fifth Avenue, and MIT Media Lab. His literary contributions include the acclaimed book "How to," which offers insights into his design process and philosophy, and "Seventy-nine Short Essays on Design," a collection of thought-provoking reflections on the design industry. As a senior critic in graphic design at the Yale School of Art, Bierut has mentored countless students, shaping the future of design education. His work has garnered numerous awards, solidifying his status as a leading figure in contemporary design.
View Collection
Alex Hormozi's Book Recommendations
Alex Hormozi is a celebrated entrepreneur, author, and founder of Acquisition.com, a company dedicated to helping businesses scale efficiently. He gained prominence with his best-selling book "Gym Launch Secrets," which provides a blueprint for fitness entrepreneurs to grow their businesses. Hormozi is also known for "The Million Dollar Offers" book, where he shares strategies on creating irresistible offers that drive sales. His work has significantly impacted the business community, providing practical insights and actionable advice for entrepreneurs. Through his books and business ventures, Hormozi continues to inspire and guide countless individuals on their journey to success.
View Collection
Scott Adams's Book Recommendations
Scott Adams is an American cartoonist and author best known for creating the widely acclaimed comic strip "Dilbert," which debuted in 1989. The strip humorously explores the absurdities of corporate culture and has been syndicated in thousands of newspapers worldwide. Adams has also authored several books, including "The Dilbert Principle," which became a New York Times bestseller. His work has earned numerous awards, solidifying his reputation as a sharp satirist of office life. Beyond comics, Adams is recognized for his commentary on business, management, and personal development.
View Collection
Cindy Eckert's Book Recommendations
Cindy Eckert is an American entrepreneur known for founding Sprout Pharmaceuticals, the company behind Addyi, the first FDA-approved drug for female sexual dysfunction. She is a passionate advocate for women's health and has worked to address gender inequality in the pharmaceutical industry. After selling Sprout for $1 billion, Eckert repurchased the company and continues to push for advancements in women's healthcare. She also runs The Pink Ceiling, a venture capital firm that invests in female-led startups. Eckert is a prominent voice for female empowerment in business and healthcare.
View Collection
Arianna Huffington's Book Recommendations
Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
View CollectionFrequently Asked Questions
Explore Our Catalogue
Discover a world of knowledge through our extensive collection of book summaries.