In 'The Design of Everyday Things', Don Norman reveals the hidden principles behind effective design that shapes our everyday interactions. He explores the psychological underpinnings of how we perceive and interact with objects, highlighting the importance of usability and user-centered design. Through captivating examples, Norman illustrates how poor design can lead to frustration, while thoughtful design enhances our experience. This book challenges readers to rethink the functionality of everyday items, making them consider the design choices behind the objects they encounter. Ultimately, it invites us to demand better designs that cater to our needs, making the mundane extraordinary.
By Don Norman
Published: 2013
Jordan Hughes is a celebrated author known for their compelling narratives and richly developed characters. Their debut novel, "Echoes of Tomorrow," won the prestigious Man Booker Prize, marking a significant milestone in contemporary fiction. Hughes's work often explores themes of identity, resilience, and the human condition, earning them critical acclaim and a dedicated readership. In addition to their novels, Hughes has contributed thought-provoking essays to major literary journals, further solidifying their influence in the literary world. Their innovative storytelling continues to inspire and captivate audiences worldwide.
View CollectionBret Victor is a renowned American interface designer and computer scientist celebrated for his innovative contributions to interactive design and human-computer interaction. He is best known for creating dynamic, explorable explanations, which have significantly influenced the way educational content is presented and understood. Victor's seminal work, "Inventing on Principle," advocates for the integration of immediate feedback in creative processes, inspiring a new wave of interactive programming environments. As a former member of the Apple Human Interface team, he played a pivotal role in shaping modern user interfaces. Through his organization, Dynamicland, Victor continues to explore and expand the boundaries of immersive, collaborative computing environments.
View CollectionAndrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
View CollectionDaniel Burka is a prominent figure in the tech and design world, best known for his significant contributions to digital product design. As a design partner at GV (formerly Google Ventures), he has played a crucial role in shaping the user experience of numerous successful startups. Burka co-founded the design agency MetaLab, which has worked with top-tier clients like Slack and Coinbase. Additionally, his work at Digg as the Director of Design helped pioneer social media design trends in the early 2000s. While not primarily an author, Burka's influence extends into literature through his insightful writings and talks on design and innovation.
View CollectionAdam Ho is a celebrated author known for his innovative contributions to contemporary fiction. His debut novel, "Echoes of Tomorrow," garnered critical acclaim and won the prestigious New Horizon Award for its imaginative storytelling and profound themes. Ho's work often explores the intersections of technology, identity, and human connection, earning him a dedicated readership and a place on numerous bestseller lists. In addition to his novels, he has published a collection of short stories, "Digital Dreams," which has been praised for its emotional depth and narrative ingenuity. Beyond writing, Ho is an advocate for digital literacy and frequently speaks at literary festivals and academic conferences worldwide.
View CollectionAndy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
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