100 Things Every Designer Needs to Know about People
In '100 Things Every Designer Needs to Know about People,' Susan Weinschenk unveils essential psychological principles that can enhance design effectiveness. With insights drawn from cognitive science, the book explores how people perceive, interact with, and make decisions about design. From the nuances of color perception to the importance of empathy in user experience, Weinschenk offers practical strategies for designers. Each principle is supported by fascinating research, making the content both informative and engaging. This enlightening guide equips designers to create more intuitive and user-friendly experiences, sparking curiosity about the intersection of psychology and design.
By Susan Weinschenk
Published: 2011
Start Listening
Play Preview
You might also like →
Identity Designed
David Airey
Designing with Type, 5th Edition
James Craig, Irene Korol Scala
Cognitive Psychology
Michael W. Eysenck, Mark T. Keane
The Design of Everyday Things
Don Norman
Sketching User Experiences: Getting the Design Right and the Right Design
William Buxton
Gamification by Design
Rocket Surgery Made Easy
Steve Krug
Accessibility for Everyone
Laura Kalbag
Design for Real Life
Eric A. Meyer, Sara Wachter-Boettcher
Expressive Design Systems
Yesenia Perez Cruz
The Humane Interface
Jef Raskin
Logic and Design
Krome Barratt
Meggs' History of Graphic Design
Philip B. Meggs, Alston W. Purvis
Designing for People
Henry Dreyfuss
Milton Glaser: Graphic Design
Milton Glaser
Graphic Design Manual
Armin Hofmann
Design is a Job
Designing Your Life
Bill Burnett, Dave Evans
Designing the Obvious
Robert Hoekman (Jr.), Robert Hoekman
Design for Hackers
David Kadavy
Defensive Design for the Web
Jason Fried, Matthew Linderman, 37signals (Firm)
Grid Systems in Graphic Design
Josef Müller-Brockmann
UX Bites - Small Bites of Information about User Experience Design
Gabriel Kirmaier
Mindful Design
Scott Riley
The Best Interface is No Interface
Golden Krishna
Product Design for the Web
Randy J. Hunt
Designing Obama
Scott Thomas
Lean UX
Jeff Gothelf, Josh Seiden
The User Experience Team of One
Leah Buley
Book Collections you might like →
Michael Pollan's Book Recommendations
Michael Pollan is a renowned American author and journalist, celebrated for his insightful explorations of food, agriculture, and human culture. His groundbreaking book, "The Omnivore's Dilemma," published in 2006, critically examines the complexities of the modern food industry and has become a seminal work in food studies. Pollan's engaging narrative style and thorough research have earned him a place on The New York Times Best Seller list multiple times. In addition to his literary contributions, he is also a professor of journalism at the University of California, Berkeley. Pollan's work continues to influence public discourse on sustainable eating and the ethical implications of food choices.
View Collection
Johnnie Gomez's Book Recommendations
Johnnie Gomez is an acclaimed author known for their compelling narratives and richly developed characters. Their debut novel, *Echoes of the Past*, garnered critical praise and won the prestigious Booker Prize, establishing Gomez as a powerful new voice in contemporary fiction. They followed this success with *Winds of Change*, a novel that deftly explores themes of identity and resilience, earning a spot on the New York Times Bestseller list. Gomez's contributions to literature have been celebrated for their insightful portrayal of diverse cultures and their ability to weave intricate, emotionally resonant stories. Beyond their novels, Gomez is a vocal advocate for literacy and education, frequently engaging with communities through workshops and public speaking events.
View Collection
Julian Shapiro's Book Recommendations
Julian Shapiro is a renowned writer and entrepreneur, acclaimed for his insightful essays on personal growth and marketing strategies. He is the author of "The Julian Shapiro Collection," a compilation of his most impactful writings that have garnered a wide readership online. Shapiro co-founded the growth marketing agency Bell Curve, where he has helped numerous startups achieve exponential growth. His work often blends practical advice with deep philosophical inquiries, making complex subjects accessible to a broad audience. Through his prolific writing and entrepreneurial ventures, Julian has become a key figure in the intersection of business and self-improvement literature.
View Collection
Jan Losert's Book Recommendations
Jan Losert is a visionary author and digital design expert, renowned for his contributions to the intersection of technology and creativity. His most significant work includes co-authoring "Design Systems Handbook," which has become a seminal guide for creating cohesive and efficient design frameworks. Losert's expertise extends to his role as a speaker and educator, where he passionately shares his insights on user experience and interface design. In addition to his literary achievements, he co-founded several successful startups, leveraging his deep understanding of design to drive innovation. His work continues to influence and inspire both emerging and established designers worldwide.
View Collection
Naval Ravikant's Book Recommendations
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
View Collection
Ray Dalio's Book Recommendations
Ray Dalio is the founder of Bridgewater Associates, one of the largest and most successful hedge funds in the world. He is also the author of the bestselling book Principles, where he outlines his philosophy on life, leadership, and investing. Ray is renowned for his unique approach to transparency, radical truth, and thoughtful disagreement within organizations. His insights into economics and investing have made him one of the most influential figures in the financial world. Dalio continues to be a thought leader in business, economics, and philanthropy.
View Collection
Andrew Lokenauth's Book Recommendations
Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.
View Collection
Audrey Gelman's Book Recommendations
Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.
View Collection
Nick Thompson's Book Recommendations
Nick Thompson is a celebrated author known for his compelling narratives and intricate character development. His debut novel, "Whispering Shadows," won the prestigious Booker Prize, catapulting him into literary stardom. Thompson's works often explore themes of identity, loss, and redemption, resonating deeply with readers worldwide. Beyond his novels, he has contributed thought-provoking essays to major literary journals, cementing his reputation as a versatile writer. Thompson's influence extends into academia, where he frequently lectures on contemporary fiction and creative writing.
View Collection
Ben Silbermann's Book Recommendations
Ben Silbermann is the co-founder and former CEO of Pinterest, the popular image-sharing and social media platform. Launched in 2010, Pinterest has grown into a global platform used by millions to discover and share ideas and inspiration. Silbermann’s background in product design and user experience helped shape Pinterest’s visually driven and user-friendly interface. He has stepped down as CEO but remains active in the company’s direction and strategy. His work has made him a significant figure in tech and social media innovation.
View Collection
Daniel Burka's Book Recommendations
Daniel Burka is a prominent figure in the tech and design world, best known for his significant contributions to digital product design. As a design partner at GV (formerly Google Ventures), he has played a crucial role in shaping the user experience of numerous successful startups. Burka co-founded the design agency MetaLab, which has worked with top-tier clients like Slack and Coinbase. Additionally, his work at Digg as the Director of Design helped pioneer social media design trends in the early 2000s. While not primarily an author, Burka's influence extends into literature through his insightful writings and talks on design and innovation.
View Collection
Sophie Bakalar's Book Recommendations
Sophie Bakalar is a distinguished author and venture capitalist known for her adept storytelling and insightful exploration of contemporary issues. Her debut novel received critical acclaim for its nuanced portrayal of complex characters and societal dynamics. In addition to her literary achievements, Bakalar is a co-founder of a successful venture firm, where she leverages her keen understanding of market trends and innovation. Her essays and articles, often featured in prominent publications, reflect her deep engagement with cultural and technological shifts. Bakalar's multifaceted career bridges the worlds of literature and entrepreneurship, making her a unique voice in both fields.
View Collection
Nir Eyal's Book Recommendations
Nir Eyal is an accomplished author and behavioral design expert, best known for his two best-selling books, "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." With a background in psychology and business, he has significantly influenced the fields of product design and personal productivity. Eyal's work has been featured in major publications such as The Harvard Business Review and The New York Times. He frequently speaks at industry conferences and workshops, sharing insights on how technology can be ethically designed to benefit users. Eyal also teaches at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
View Collection
Julie Zhuo's Book Recommendations
Julie Zhuo is a product design expert and author, best known for her work as the Vice President of Product Design at Facebook, where she played a key role in shaping the platform's user experience. Zhuo is also the author of the best-selling book The Making of a Manager, which offers insights into leadership and team management, especially for first-time managers. She is passionate about helping people navigate the complexities of leadership and product development. Since leaving Facebook, Zhuo has continued to focus on writing, advising, and mentoring leaders in the tech industry. Her expertise in design and management has made her a respected voice in Silicon Valley.
View Collection
Andy Budd's Book Recommendations
Andy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
View Collection
Mark Manson's Book Recommendations
Mark Manson is a best-selling author and personal development expert known for his candid and no-nonsense approach to self-help. His most notable work, "The Subtle Art of Not Giving a F*ck," has sold millions of copies worldwide and has been translated into numerous languages, resonating with readers for its practical advice and irreverent tone. Manson followed up with another successful book, "Everything Is F*cked: A Book About Hope," which further cemented his reputation as a thought leader in modern existentialism. In addition to his books, he runs a popular blog that delves into topics ranging from happiness to personal growth. His work has not only transformed the self-help genre but also influenced a global audience seeking authentic and actionable guidance.
View Collection
Brett Adcock's Book Recommendations
Brett Adcock is an entrepreneur and co-founder of Archer Aviation, an electric vertical takeoff and landing (eVTOL) company focused on revolutionizing urban air mobility. Prior to founding Archer, Adcock co-founded Vettery, a talent marketplace that connects companies with job seekers using data-driven matching technology, which was later acquired by the Adecco Group. At Archer, Adcock is working to build the future of transportation with electric aircraft designed for short-distance flights in urban areas. His vision for the future of air travel has made him a key player in the growing eVTOL and aviation technology industries.
View Collection
Frank Chimero's Book Recommendations
Frank Chimero is a renowned designer, illustrator, and author best known for his influential book "The Shape of Design," which explores the philosophy and practice of design. His work emphasizes the intersection of creativity and human experience, earning him a respected place in both the design and literary communities. Chimero has contributed essays and lectures that have inspired a new generation of thinkers in the creative industries. He has also been recognized for his ability to distill complex ideas into accessible, thought-provoking content. Beyond his writing, Chimero's design projects and illustrations have been featured in numerous prestigious publications and exhibitions.
View Collection
Adam Grant's Book Recommendations
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
View CollectionFrequently Asked Questions
Explore Our Catalogue
Discover a world of knowledge through our extensive collection of book summaries.