How to Measure Anything

In 'How to Measure Anything', Douglas W. Hubbard challenges the conventional wisdom that certain things are immeasurable. He presents a blend of quantitative methods and real-world examples that empower readers to tackle uncertainties in business and life. With a unique approach, Hubbard reveals how even the most abstract concepts can be quantified, opening doors to better decision-making. His insights demand a rethink of how we perceive measurement and risk. Prepare to discover that anything, no matter how intangible, can indeed be measured.

By Douglas W. Hubbard

Published: 2014

How to Measure AnythingBook binding

Start Listening

Play Preview

You might also like →

Misbehaving: The Making of Behavioral EconomicsBook binding

Misbehaving: The Making of Behavioral Economics

Richard H. Thaler

NudgeBook binding

Nudge

Richard H. Thaler, Cass R. Sunstein

SuperforecastingBook binding

Superforecasting

Philip E. Tetlock, Dan Gardner

Judgment in Managerial Decision MakingBook binding

Judgment in Managerial Decision Making

Max H. Bazerman, Don A. Moore

Against the GodsBook binding

Against the Gods

Peter L. Bernstein

Panic Rules!Book binding

Panic Rules!

Robin Hahnel

Tao of Charlie MungerBook binding

Tao of Charlie Munger

Charles T. Munger

The 48 Laws of PowerBook binding

The 48 Laws of Power

Robert Greene

FreakonomicsBook binding

Freakonomics

Steven D. Levitt, Stephen J. Dubner

The Halo EffectBook binding

The Halo Effect

Phil Rosenzweig

The Model ThinkerBook binding

The Model Thinker

Scott E. Page

Get Back in the BoxBook binding

Get Back in the Box

Douglas Rushkoff

Brave New WorkBook binding

Brave New Work

Aaron Dignan

No Hard FeelingsBook binding

No Hard Feelings

Liz Fosslien, Mollie West Duffy

Accounting for TastesBook binding

Accounting for Tastes

Gary S. Becker

For the WinBook binding

For the Win

Kevin Werbach, Dan Hunter

Economics in One LessonBook binding

Economics in One Lesson

Henry Hazlitt

The Origin of WealthBook binding

The Origin of Wealth

Eric D. Beinhocker

Moneyball: The Art of Winning an Unfair GameBook binding

Moneyball: The Art of Winning an Unfair Game

Michael Lewis

Judgment Under UncertaintyBook binding

Judgment Under Uncertainty

Daniel Kahneman, Paul Slovic, Amos Tversky

SimplerBook binding

Simpler

Cass R. Sunstein

The Signal and the NoiseBook binding

The Signal and the Noise

Nate Silver

Narrative EconomicsBook binding

Narrative Economics

Robert J. Shiller

SuperFreakonomicsBook binding

SuperFreakonomics

Steven D. Levitt, Stephen J. Dubner

The Opposable MindBook binding

The Opposable Mind

Roger L. Martin

The New Financial OrderBook binding

The New Financial Order

Robert J. Shiller

FarsightedBook binding

Farsighted

Steven Johnson

The Inner Lives of MarketsBook binding

The Inner Lives of Markets

Ray Fisman, Tim Sullivan

AstroballBook binding

Astroball

Ben Reiter

Discover Your Inner EconomistBook binding

Discover Your Inner Economist

Tyler Cowen

Book Collections you might like →

Jordan Hughes's Book Recommendations

Jordan Hughes's Book Recommendations

Jordan Hughes is a celebrated author known for their compelling narratives and richly developed characters. Their debut novel, "Echoes of Tomorrow," won the prestigious Man Booker Prize, marking a significant milestone in contemporary fiction. Hughes's work often explores themes of identity, resilience, and the human condition, earning them critical acclaim and a dedicated readership. In addition to their novels, Hughes has contributed thought-provoking essays to major literary journals, further solidifying their influence in the literary world. Their innovative storytelling continues to inspire and captivate audiences worldwide.

View Collection
David Heinemeier Hansson's Book Recommendations

David Heinemeier Hansson's Book Recommendations

David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work

View Collection
Julian Shapiro's Book Recommendations

Julian Shapiro's Book Recommendations

Julian Shapiro is a renowned writer and entrepreneur, acclaimed for his insightful essays on personal growth and marketing strategies. He is the author of "The Julian Shapiro Collection," a compilation of his most impactful writings that have garnered a wide readership online. Shapiro co-founded the growth marketing agency Bell Curve, where he has helped numerous startups achieve exponential growth. His work often blends practical advice with deep philosophical inquiries, making complex subjects accessible to a broad audience. Through his prolific writing and entrepreneurial ventures, Julian has become a key figure in the intersection of business and self-improvement literature.

View Collection
Naval Ravikant's Book Recommendations

Naval Ravikant's Book Recommendations

Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.

View Collection
Marc Andreessen's Book Recommendations

Marc Andreessen's Book Recommendations

Marc Andreessen is an American entrepreneur, software engineer, and venture capitalist, best known for co-creating the Mosaic web browser, the first widely-used web browser, and co-founding Netscape. Andreessen is also the co-founder of Andreessen Horowitz, one of Silicon Valley’s most prominent venture capital firms, where he invests in groundbreaking technology companies like Facebook, Airbnb, and Coinbase. He is a thought leader on the impact of technology and innovation, often sharing his views on the future of the internet and startups. His contributions to the development of the web and the tech ecosystem have made him one of the most influential figures in technology.

View Collection
Andrew Lokenauth's Book Recommendations

Andrew Lokenauth's Book Recommendations

Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.

View Collection
Ana Fabrega's Book Recommendations

Ana Fabrega's Book Recommendations

Ana Lorena Fabrega is an innovative educator and author passionate about reimagining education. Known as “Ms. Fab,” she is the Chief Evangelist at Synthesis, an education startup inspired by the problem-solving and collaboration model used at SpaceX. She advocates for alternative learning methods, encouraging curiosity and creativity in students. Ana's work emphasizes the importance of engaging young learners in real-world challenges and critical thinking. She also shares insights on education reform through her popular newsletter, Fab Fridays.

View Collection
Ramsey Dave's Book Recommendations

Ramsey Dave's Book Recommendations

Dave Ramsey is a personal finance expert, radio host, and bestselling author known for his book The Total Money Makeover. He advocates for debt-free living and offers practical advice on budgeting, saving, and investing. Ramsey’s popular radio show, The Dave Ramsey Show, has reached millions of listeners, where he provides real-world financial advice and helps individuals achieve financial peace. His Baby Steps method for eliminating debt and building wealth has become a cornerstone of his teachings. Ramsey’s work has made him one of the most well-known financial educators in the U.S.

View Collection
Andrew Chen's Book Recommendations

Andrew Chen's Book Recommendations

Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.

View Collection
Malcolm Gladwell's Book Recommendations

Malcolm Gladwell's Book Recommendations

Malcolm Gladwell is a Canadian journalist, author, and public speaker, best known for his best-selling books The Tipping Point, Outliers, and Blink. Gladwell’s work often explores the hidden patterns behind success, decision-making, and social phenomena, using storytelling to make complex ideas accessible to a wide audience. He has written extensively for The New Yorker and hosts the popular podcast Revisionist History, where he reexamines overlooked or misunderstood events in history. Gladwell is known for his ability to challenge conventional wisdom and provoke new ways of thinking about human behavior and societal trends.

View Collection
Bill Gates's Book Recommendations

Bill Gates's Book Recommendations

Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.

View Collection
Julia Galef's Book Recommendations

Julia Galef's Book Recommendations

Julia Galef is an American author, podcaster, and public speaker renowned for her expertise in rational thinking and decision-making. She co-founded the Center for Applied Rationality, an organization dedicated to improving human judgment and decision-making through cognitive science. Galef's most notable literary contribution is her book "The Scout Mindset: Why Some People See Things Clearly and Others Don't," in which she explores the concept of adopting a mindset geared towards seeking truth and understanding. Additionally, she hosts the popular podcast "Rationally Speaking," where she engages in thought-provoking discussions on science, philosophy, and the art of rationality. Galef's work has significantly influenced the field of critical thinking and has been widely acclaimed for its practical applications in everyday life.

View Collection
Alfred Lin's Book Recommendations

Alfred Lin's Book Recommendations

Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.

View Collection
Ev Williams's Book Recommendations

Ev Williams's Book Recommendations

Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.

View Collection
Charlamagne Tha God's Book Recommendations

Charlamagne Tha God's Book Recommendations

Charlamagne Tha God, born Lenard Larry McKelvey, is a prominent American radio personality, television host, and author. He is best known as a co-host of the nationally syndicated radio show "The Breakfast Club," where his candid interviews and commentary have made him a leading voice in contemporary media. Charlamagne has made significant contributions to literature with his New York Times bestselling books, "Black Privilege: Opportunity Comes to Those Who Create It" and "Shook One: Anxiety Playing Tricks on Me," which offer insights into his personal journey and mental health struggles. His works have been praised for their honesty and motivational impact, resonating with a wide audience. Charlamagne continues to influence culture and inspire readers through his candid storytelling and advocacy for mental health awareness.

View Collection
Daniel Kahneman's Book Recommendations

Daniel Kahneman's Book Recommendations

Daniel Kahneman is a renowned psychologist and Nobel laureate, celebrated for his groundbreaking work in the field of behavioral economics. He co-authored the seminal book "Thinking, Fast and Slow," which explores the dual systems of thought and has profoundly influenced both psychology and economics. Kahneman's research, particularly his collaboration with Amos Tversky on prospect theory, challenged the traditional rational model of decision-making and earned him the Nobel Prize in Economic Sciences in 2002. His contributions have reshaped our understanding of human judgment, decision-making, and the nature of happiness. Kahneman continues to be a leading voice in the study of cognitive biases and heuristics.

View Collection
Keith Rabois's Book Recommendations

Keith Rabois's Book Recommendations

Keith Rabois is a prominent American entrepreneur, investor, and author known for his significant contributions to the tech industry and startup ecosystem. He played crucial roles in the early success of companies like PayPal, LinkedIn, Square, and Yelp, earning a reputation as a skilled operator and strategic thinker. As a partner at Founders Fund and later at Khosla Ventures, Rabois has invested in and advised numerous successful startups. In addition to his business ventures, he has written insightful articles and essays on technology, entrepreneurship, and innovation, contributing to the broader discourse on these subjects. Rabois continues to influence the tech world with his strategic insights and thought leadership.

View Collection
Nick Ganju's Book Recommendations

Nick Ganju's Book Recommendations

Nick Ganju is an entrepreneur and co-founder of Zocdoc, a digital healthcare platform that allows users to find and book medical appointments online. Ganju helped create Zocdoc as a way to improve access to healthcare by simplifying the process of connecting patients with doctors. The platform has since grown into one of the leading digital health services in the U.S., making it easier for millions of people to receive timely medical care. Ganju is known for his expertise in both technology and healthcare, and he has been a vocal advocate for improving healthcare accessibility through digital innovation.

View Collection

Frequently Asked Questions