In 'Get Back in the Box', Douglas Rushkoff challenges the relentless embrace of technology in our lives, urging us to reconnect with the tangible world. He explores the idea that true innovation originates not from flashy gadgets, but from understanding and enhancing our existing systems. Rushkoff uses vivid anecdotes and sharp insights to illustrate how businesses and individuals can find deeper fulfillment by focusing on the core values that matter. This thought-provoking journey prompts readers to reconsider their relationship with technology and its role in their lives. Are you ready to step back, reflect, and rediscover what's truly essential?
By Douglas Rushkoff
Published: 2010
David Heinemeier Hansson, also known as DHH, is a Danish programmer, entrepreneur, and author, best known as the creator of Ruby on Rails, a popular web application framework. Heinemeier Hansson is also a partner at Basecamp, a project management and collaboration software company he co-founded. His contributions to software development have earned him widespread recognition, with Ruby on Rails being used by thousands of developers and companies worldwide. Heinemeier Hansson is also a vocal advocate for remote work, simplicity in business, and sustainable work practices, ideas he explores in his bestselling books Rework and It Doesn’t Have to Be Crazy at Work. In addition to his work in tech, he is an accomplished race car driver, having competed in the 24 Hours of Le Mans. Heinemeier Hansson’s approach to work-life balance and entrepreneurship has made him a thought leader in the tech community, where he continues to challenge traditional business practices and advocate for more human-centered approaches to work
View CollectionMarc Andreessen is an American entrepreneur, software engineer, and venture capitalist, best known for co-creating the Mosaic web browser, the first widely-used web browser, and co-founding Netscape. Andreessen is also the co-founder of Andreessen Horowitz, one of Silicon Valley’s most prominent venture capital firms, where he invests in groundbreaking technology companies like Facebook, Airbnb, and Coinbase. He is a thought leader on the impact of technology and innovation, often sharing his views on the future of the internet and startups. His contributions to the development of the web and the tech ecosystem have made him one of the most influential figures in technology.
View CollectionPatrick Collison is an Irish entrepreneur and co-founder of Stripe, a global technology company that enables businesses to accept online payments. Along with his brother John, Patrick has transformed Stripe into one of the most valuable private tech companies in the world. Stripe’s innovative approach to online payments has made it a key player in the financial technology space. Collison is known for his deep interest in science, technology, and policy, often engaging in conversations about innovation, progress, and how to improve societal outcomes. He is an advocate for scientific advancement and the intersection of technology and public policy.
View CollectionDrew Houston is an accomplished American entrepreneur best known for co-founding Dropbox, a widely-used cloud storage service, in 2007. As the CEO, he has led the company to serve millions of users worldwide and become a key player in the tech industry. Although not primarily known for literature, Houston has shared his entrepreneurial insights and experiences through various interviews and public speaking engagements, offering valuable lessons to aspiring business leaders. His work has significantly influenced the way people and organizations manage and share digital content. Houston's innovative vision continues to shape the future of cloud computing and digital collaboration.
View CollectionDavid Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.
View CollectionAnn Handley is a renowned digital marketing pioneer and a Wall Street Journal bestselling author. She is the author of "Everybody Writes," a seminal guide on creating compelling content, and co-author of "Content Rules," which outlines effective content marketing strategies. As the Chief Content Officer at MarketingProfs, she has significantly influenced modern marketing practices. Handley is also a highly sought-after keynote speaker, known for her insights on digital content and marketing trends. Her work has empowered countless marketers to elevate their content creation and strategy efforts.
View CollectionAndrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
View CollectionReid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.
View CollectionBrad Feld is a prominent American entrepreneur, venture capitalist, and author known for his influential work in the startup ecosystem. Co-founder of the Foundry Group, he has played a pivotal role in funding and mentoring early-stage technology companies. Feld is also a key figure behind the Techstars accelerator program, which has helped launch numerous successful startups. As an author, he has penned several essential books on entrepreneurship and venture capital, including "Venture Deals" and "Startup Communities," which provide invaluable insights for aspiring entrepreneurs and investors. His writings and active blogging have cemented his reputation as a thought leader in the tech and startup communities.
View CollectionMalcolm Gladwell is a Canadian journalist, author, and public speaker, best known for his best-selling books The Tipping Point, Outliers, and Blink. Gladwell’s work often explores the hidden patterns behind success, decision-making, and social phenomena, using storytelling to make complex ideas accessible to a wide audience. He has written extensively for The New Yorker and hosts the popular podcast Revisionist History, where he reexamines overlooked or misunderstood events in history. Gladwell is known for his ability to challenge conventional wisdom and provoke new ways of thinking about human behavior and societal trends.
View CollectionDaniel Ek is a Swedish entrepreneur and co-founder of Spotify, the world’s leading music streaming platform. Ek revolutionized the music industry by offering a legal, user-friendly alternative to piracy, and Spotify has since become the dominant player in the streaming market. Under his leadership, Spotify has expanded globally, offering access to millions of songs and podcasts while reshaping how artists distribute their work. Ek is known for his forward-thinking approach to technology and his commitment to evolving Spotify’s platform for both users and creators. He continues to lead Spotify as it explores new innovations in audio entertainment.
View CollectionBill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
View CollectionNir Eyal is an accomplished author and behavioral design expert, best known for his two best-selling books, "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." With a background in psychology and business, he has significantly influenced the fields of product design and personal productivity. Eyal's work has been featured in major publications such as The Harvard Business Review and The New York Times. He frequently speaks at industry conferences and workshops, sharing insights on how technology can be ethically designed to benefit users. Eyal also teaches at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design.
View CollectionEv Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.
View CollectionSeth Godin is a prolific author and entrepreneur, renowned for his influential contributions to marketing and business thought leadership. He has written over 20 bestselling books, including "Purple Cow," "Linchpin," and "The Dip," which have revolutionized modern marketing strategies and inspired countless professionals. Godin's work emphasizes the importance of creativity, innovation, and the power of ideas in building successful enterprises. He is also the founder of altMBA, an online leadership and management workshop, and he consistently shares his insights through his popular daily blog. Godin's impact on the marketing world has earned him a spot in the Direct Marketing Hall of Fame.
View CollectionBrett Adcock is an entrepreneur and co-founder of Archer Aviation, an electric vertical takeoff and landing (eVTOL) company focused on revolutionizing urban air mobility. Prior to founding Archer, Adcock co-founded Vettery, a talent marketplace that connects companies with job seekers using data-driven matching technology, which was later acquired by the Adecco Group. At Archer, Adcock is working to build the future of transportation with electric aircraft designed for short-distance flights in urban areas. His vision for the future of air travel has made him a key player in the growing eVTOL and aviation technology industries.
View CollectionDaymond John is a successful entrepreneur, motivational speaker, and author, best known as a star investor on the television show "Shark Tank." He founded the urban apparel company FUBU, which grew into a multi-billion dollar brand. As an author, John has penned several influential books, including the New York Times bestsellers "The Power of Broke" and "Rise and Grind," which offer insights into entrepreneurship and personal development. His work emphasizes the importance of resilience, hard work, and creativity in achieving success. Through his books and public speaking, John has inspired countless individuals to pursue their business dreams and overcome obstacles.
View CollectionKeith Rabois is a prominent American entrepreneur, investor, and author known for his significant contributions to the tech industry and startup ecosystem. He played crucial roles in the early success of companies like PayPal, LinkedIn, Square, and Yelp, earning a reputation as a skilled operator and strategic thinker. As a partner at Founders Fund and later at Khosla Ventures, Rabois has invested in and advised numerous successful startups. In addition to his business ventures, he has written insightful articles and essays on technology, entrepreneurship, and innovation, contributing to the broader discourse on these subjects. Rabois continues to influence the tech world with his strategic insights and thought leadership.
View CollectionBen Horowitz is a prominent American entrepreneur, investor, and author, best known for co-founding the venture capital firm Andreessen Horowitz. He made significant contributions to the tech industry through his leadership roles at Netscape and as co-founder of the software company Opsware, which was later acquired by Hewlett-Packard. Horowitz is celebrated for his insightful business book, "The Hard Thing About Hard Things," which provides candid advice on the challenges of entrepreneurship. His follow-up book, "What You Do Is Who You Are," explores the importance of company culture in business success. Horowitz's works are highly regarded for their practical wisdom and have influenced countless leaders in the tech and business communities.
View CollectionAdam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
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