Focus
In 'Focus', Al Ries reveals the powerful strategy of narrowing attention to achieve success in business and branding. He argues that in a world overwhelmed by choices, clarity of purpose and simplicity are key to standing out. Through compelling examples and practical insights, Ries demonstrates how focusing on a singular idea can drive impactful results. This book is a masterclass in prioritizing what truly matters amidst the noise. Discover how to cut through the clutter and create a lasting impression with your brand.
By Al Ries
Published: 1996
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