My Life in Advertising and Scientific Advertising
In 'My Life in Advertising and Scientific Advertising', Claude Hopkins, a pioneer of modern advertising, shares his extraordinary journey from humble beginnings to becoming a titan in the industry. This dual memoir and manual unravels the secrets behind compelling advertising strategies that not only sell but resonate deeply with consumers. Through engaging anecdotes and clear principles, Hopkins illustrates the power of testing and research in creating effective campaigns. His insights challenge conventional wisdom and advocate for a scientific approach to advertising. Prepare to be inspired and equipped with timeless techniques that continue to influence marketers today.
By Claude Hopkins
Published: 1998
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