Influence
In "Influence: The Psychology of Persuasion," renowned psychologist Robert Cialdini unveils the hidden forces that drives our decisions. Through captivating anecdotes and groundbreaking research, he introduces six key principles of persuasion that shape everyday interactions. From the power of reciprocity to the allure of authority, Cialdini reveals how marketers, salespeople, and even friends subtly manipulate our choices. As you navigate the complexities of influence, you'll discover how to recognize and harness these tactics for your own benefit. Prepare to question your instincts and master the art of persuasion—are you ready to see behind the curtain?
By Robert B. Cialdini, PhD
Published: 2009
Start Listening
Play Preview
You might also like →
The Hunger Games
Suzanne Collins
The Psychology of Money
Morgan Housel
I Will Teach You to Be Rich, Second Edition
Ramit Sethi
Can't Hurt Me
David Goggins
12 Rules for Life
Jordan B. Peterson
Mistakes Were Made (but Not by Me)
Elliot Aronson, Carol Tavris
Confidence Game
Christine S. Richard
The City in History
Lewis Mumford
The Power of Persuasion
Robert Levine
How to Fly a Horse
Kevin Ashton
Transformed Cell
Various
Pre-Suasion
Robert Cialdini
Indistractable
Nir Eyal
The Elephant in the Brain
Kevin Simler, Robin Hanson
The Social Leap
William von Hippel
How We Decide
Jonah Lehrer
Handbook of Social Psychology, Volume 1
Susan T. Fiske, Daniel T. Gilbert, Gardner Lindzey
100 Things Every Designer Needs to Know about People
Susan Weinschenk
Behave
Robert M. Sapolsky
The Prince
Niccolò Machiavelli
Dead Wake
Erik Larson
Too Dumb to Fail
Matt K. Lewis
How Innovation Works
Matt Ridley
Against Empathy
Paul Bloom
Psychology and Religion: West and East
Carl Gustav Jung
The Origins and History of Consciousness
Erich Neumann
The Symbolic Life
Carl Gustav Jung
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Carmen Simon
Book Collections you might like →
Naval Ravikant's Book Recommendations
Naval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
View Collection
Alexis Ohanian's Book Recommendations
Alexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
View Collection
Charlie Munger's Book Recommendations
Charlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
View Collection
Andrew Lokenauth's Book Recommendations
Andrew Lokenauth is a distinguished author and financial expert known for his insightful contributions to personal finance and investment literature. With a career spanning over a decade, he has written extensively on topics such as wealth management, financial planning, and market analysis. Lokenauth's works are celebrated for their clarity and practical advice, making complex financial concepts accessible to a broad audience. He has been featured in numerous financial publications and has established himself as a trusted voice in the industry. Beyond his writing, Lokenauth is also a sought-after speaker, sharing his expertise at various seminars and workshops.
View Collection
Jon Stewart's Book Recommendations
Jon Stewart is an American comedian, writer, and former host of The Daily Show, where he gained fame for his satirical take on news and politics. Stewart transformed The Daily Show into a critical voice in American media, blending humor with hard-hitting commentary on political and social issues. After stepping down from the show, Stewart has continued to advocate for causes like 9/11 first responders and veterans' rights. He is also a filmmaker, directing the political satire film Irresistible. Stewart remains a significant figure in American culture, known for his wit, activism, and influence on political discourse.
View Collection
Bridget Phetasy's Book Recommendations
Bridget Phetasy is a multi-talented writer, comedian, and podcaster known for her sharp wit and insightful commentary on contemporary culture and politics. She gained prominence through her work with Playboy, where her essays and columns attracted a wide readership. Bridget is the host of the popular podcast "Walk-Ins Welcome," where she engages in deep, humorous conversations with a variety of guests. Her candid and often provocative takes on societal issues have garnered her a loyal following on social media. Additionally, she created the satirical YouTube series "Dumpster Fire," where she humorously dissects current events.
View Collection
Nat Eliason's Book Recommendations
Nat Eliason is an influential writer, entrepreneur, and educator known for his insightful work on personal growth, productivity, and digital marketing. He founded Growth Machine, a successful SEO and content marketing agency that has helped numerous companies expand their online presence. Eliason's thought-provoking articles on his blog cover a wide range of topics, from philosophy to health, attracting a large and engaged audience. Additionally, he authored "Effortless Output with Roam," a comprehensive guide on using the Roam Research tool for knowledge management. Through his diverse contributions, Eliason has established himself as a significant voice in the realms of self-improvement and digital strategy.
View Collection
Whitney Cummings's Book Recommendations
Whitney Cummings is an accomplished comedian, actress, and writer, best known for her sharp wit and incisive humor. She co-created and co-wrote the hit TV series "2 Broke Girls," which enjoyed a successful six-season run. Cummings has also authored the critically acclaimed book "I'm Fine...And Other Lies," a candid memoir that delves into her personal struggles and triumphs. Her work often explores themes of relationships, self-awareness, and mental health, resonating with a wide audience. Additionally, she has made significant contributions to stand-up comedy, with several popular specials showcasing her unique comedic voice.
View Collection
Peter Thiel's Book Recommendations
Peter Thiel is a renowned entrepreneur, venture capitalist, and author best known for co-founding PayPal and Palantir Technologies. He played a pivotal role in the early growth of Facebook as its first outside investor. Thiel's literary contributions include his influential book "Zero to One: Notes on Startups, or How to Build the Future," which offers insights into innovation, entrepreneurship, and the future of technology. A prominent figure in Silicon Valley, he has significantly impacted the tech industry's landscape through his investments and thought leadership. Thiel's work continues to inspire entrepreneurs and innovators around the world.
View Collection
Brian Armstrong's Book Recommendations
Brian Armstrong is a renowned entrepreneur and author best known for co-founding and leading Coinbase, a major cryptocurrency exchange. His literary contributions include insightful writings on the future of digital currencies and blockchain technology. Armstrong's work has been pivotal in demystifying complex financial systems for a broader audience. Beyond his business acumen, his thought leadership in publications and public speaking engagements has cemented his status as a key voice in the fintech revolution. His dedication to innovation continues to influence the trajectory of global financial systems.
View Collection
Indra Nooyi's Book Recommendations
Indra Nooyi is the former CEO and Chairperson of PepsiCo, one of the largest food and beverage companies in the world. During her tenure, she spearheaded efforts to make the company more sustainable and health-conscious. Indra has been recognized as one of the most powerful women in business and continues to advocate for gender equality in the corporate world. Her memoir, My Life in Full, highlights her leadership journey and the challenges of balancing work and family. She is a strong voice for advancing women’s leadership in the business world.
View Collection
Derek Sivers's Book Recommendations
Derek Sivers is an entrepreneur, author, and founder of CD Baby, one of the first online platforms that allowed independent musicians to sell their music directly to fans. Sivers is known for his unconventional approach to business and life, advocating for simplicity, focus, and self-reliance. After selling CD Baby, Sivers has become a sought-after speaker and writer, sharing insights on entrepreneurship, creativity, and personal development. His books, including Anything You Want, provide practical advice for living a meaningful, purpose-driven life. Sivers’ minimalist and thoughtful approach has made him a respected figure in the entrepreneurial community.
View Collection
Alex Hormozi's Book Recommendations
Alex Hormozi is a celebrated entrepreneur, author, and founder of Acquisition.com, a company dedicated to helping businesses scale efficiently. He gained prominence with his best-selling book "Gym Launch Secrets," which provides a blueprint for fitness entrepreneurs to grow their businesses. Hormozi is also known for "The Million Dollar Offers" book, where he shares strategies on creating irresistible offers that drive sales. His work has significantly impacted the business community, providing practical insights and actionable advice for entrepreneurs. Through his books and business ventures, Hormozi continues to inspire and guide countless individuals on their journey to success.
View Collection
Scott Adams's Book Recommendations
Scott Adams is an American cartoonist and author best known for creating the widely acclaimed comic strip "Dilbert," which debuted in 1989. The strip humorously explores the absurdities of corporate culture and has been syndicated in thousands of newspapers worldwide. Adams has also authored several books, including "The Dilbert Principle," which became a New York Times bestseller. His work has earned numerous awards, solidifying his reputation as a sharp satirist of office life. Beyond comics, Adams is recognized for his commentary on business, management, and personal development.
View Collection
Arianna Huffington's Book Recommendations
Arianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
View Collection
Samy Kamkar's Book Recommendations
Samy Kamkar is an American entrepreneur, programmer, and security researcher, best known for his work in ethical hacking and cybersecurity. Kamkar gained notoriety in 2005 for creating the "Samy" worm, one of the fastest-spreading internet worms on MySpace, which led to significant changes in social media security. Following legal consequences, he shifted his focus to ethical hacking and security research. Kamkar has since uncovered numerous vulnerabilities in widely used technologies, from drones to automobiles and mobile devices. He is also the co-founder of Openpath, a company providing mobile access control systems, blending his tech expertise with real-world applications. Kamkar’s work has been featured in leading security conferences, and he is often sought after for his insights on privacy, cybersecurity, and emerging threats in the tech space. He continues to contribute to the hacker community through open-source projects and educational initiatives.
View Collection
Adam Grant's Book Recommendations
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
View CollectionFrequently Asked Questions
Explore Our Catalogue
Discover a world of knowledge through our extensive collection of book summaries.