In 'Yes!', Noah J. Goldstein, Steve J. Martin, and Robert Cialdini unveil the art of persuasion through compelling research and real-world examples. The authors explore the psychological principles that drive our decisions and how small changes can lead to big impacts on compliance. Each chapter unpacks powerful strategies that can help you become more influential in everyday interactions. Are you ready to discover the hidden forces that can turn a 'no' into a 'yes'? Dive in to unlock the secrets of effective persuasion and transform your communication skills!
By Noah J. Goldstein, Steve J. Martin, Robert Cialdini
Published: 2009
Cal Fussman is a journalist, author, and podcast host known for his long-form interviews with world leaders, celebrities, and business icons. Fussman gained prominence through his work at Esquire magazine, where he wrote the “What I’ve Learned” column, capturing the wisdom and life lessons of influential people. He is also the host of Big Questions, a podcast where he engages guests in deep, thoughtful conversations about life and success. Fussman’s interview style is marked by his curiosity and ability to draw out meaningful insights from his subjects. His work has earned him a reputation as one of the best interviewers of his generation.
View CollectionNaval Ravikant is an entrepreneur, angel investor, and philosopher, best known as the co-founder of AngelList, a platform that connects startups with investors. Ravikant is a prolific thinker and writer on topics such as startups, investing, and personal well-being, sharing his wisdom through essays, podcasts, and social media. He has invested in over 100 companies, including Uber, Twitter, and Yammer, making him one of Silicon Valley’s most successful angel investors. Ravikant is also known for his philosophical musings on wealth, happiness, and the meaning of life, which have garnered him a large and dedicated following.
View CollectionAlexis Ohanian is an American entrepreneur, investor, and co-founder of Reddit, one of the world’s most popular social news and discussion platforms. Ohanian is also a prominent advocate for open internet and net neutrality, and he has invested in numerous startups through his venture capital firm, Initialized Capital. In addition to his work in tech, Ohanian is involved in philanthropy, supporting causes related to women’s rights, education, and social justice. He is married to tennis star Serena Williams, and together they advocate for gender equality and inclusive leadership. Ohanian’s influence in the tech world and his commitment to social impact have made him a respected figure in both business and activism.
View CollectionCharlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
View CollectionBridget Phetasy is a multi-talented writer, comedian, and podcaster known for her sharp wit and insightful commentary on contemporary culture and politics. She gained prominence through her work with Playboy, where her essays and columns attracted a wide readership. Bridget is the host of the popular podcast "Walk-Ins Welcome," where she engages in deep, humorous conversations with a variety of guests. Her candid and often provocative takes on societal issues have garnered her a loyal following on social media. Additionally, she created the satirical YouTube series "Dumpster Fire," where she humorously dissects current events.
View CollectionDJ Vlad, born Vladimir Lyubovny, is a renowned American interviewer, journalist, and former disc jockey. He is best known for founding VladTV, a leading online platform that features in-depth interviews with celebrities, artists, and cultural influencers. Through his work, DJ Vlad has significantly contributed to the documentation and preservation of hip-hop culture and urban entertainment. His interviews often delve into the personal lives and careers of his subjects, providing insightful and often candid perspectives. Additionally, DJ Vlad has produced several acclaimed documentaries, further solidifying his influence in the media industry.
View CollectionKen Block was a pioneering figure in the world of motorsport and extreme sports, known primarily for his innovative contributions to rally driving and his co-founding of DC Shoes. Although not traditionally associated with literature, Block's influence extended into multimedia storytelling through his groundbreaking "Gymkhana" video series, which captivated millions and redefined automotive entertainment. His work has been chronicled in various publications, where his blend of precision driving and creative flair has been celebrated. Ken's unique ability to merge athleticism with artistic expression has left an indelible mark on both the sports and media landscapes. Through his dynamic career, he inspired countless enthusiasts and professionals to push the boundaries of their crafts.
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