The Four
In "The Four," Scott Galloway unravels the remarkable influence of Amazon, Apple, Facebook, and Google—four titans that have reshaped the modern world. He explores their shared traits, revealing the hidden DNA that drives their monumental success while exposing vulnerabilities beneath their glossy exteriors. Galloway's sharp analysis challenges readers to reconsider the implications of these companies on society and individual lives. With wit and candor, he predicts their potential trajectories and the consequences of their dominance. Dive into this eye-opening exploration and discover how these giants have altered the game of business and culture as we know it.
By Scott Galloway
Published: 2018
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