In 'Great by Choice', Jim Collins and Morten T. Hansen explore what separates the truly exceptional companies from the mediocre ones amidst chaos and uncertainty. Through rigorous research and compelling case studies, they unveil the principles of success that allow some organizations to thrive in volatile environments. Readers will discover the importance of discipline, creativity, and a unique approach to risk-taking that defines high-performing enterprises. This book challenges conventional wisdom and offers a roadmap for leaders looking to achieve greatness against all odds. Prepare to be inspired as you uncover the secrets to enduring success!
By Jim Collins, Morten T. Hansen
Published: 2011
John Doerr is an American venture capitalist and chairman of Kleiner Perkins, one of the most prominent venture capital firms in Silicon Valley. Doerr has backed some of the biggest names in tech, including Google, Amazon, and Netscape, and has played a crucial role in the rise of the internet economy. He is also the author of Measure What Matters, which popularized the concept of Objectives and Key Results (OKRs) as a method for goal-setting in organizations. Doerr is a passionate advocate for addressing climate change and has invested in clean energy startups to help combat global warming. His contributions to tech and sustainability have made him a leading figure in venture capital.
View CollectionCharlie Munger is an American investor, businessman, and philanthropist, best known as the vice chairman of Berkshire Hathaway, where he partners with Warren Buffett. Renowned for his insights on investment strategies and mental models, Munger has significantly influenced the world of finance. His notable literary contributions include "Poor Charlie's Almanack," a compilation of his speeches and writings that distill his wisdom on decision-making and business principles. Munger's work emphasizes the importance of multidisciplinary thinking and continuous learning. Beyond his financial acumen, he is celebrated for his charitable efforts, particularly in education and healthcare.
View CollectionAnu Hariharan is a distinguished partner at Y Combinator's Continuity Fund, where she has been instrumental in scaling numerous startups into successful enterprises. With a strong background in economics and technology, she has become a respected voice in the venture capital community. Hariharan has also made significant contributions through her writing on startup growth and investment strategies, offering insightful analyses and practical advice to entrepreneurs. Her work is frequently featured in leading business publications, showcasing her expertise in the tech industry. Beyond her professional accomplishments, Hariharan is committed to fostering diversity and inclusion within the startup ecosystem.
View CollectionDavid Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.
View CollectionAaron Levie is the co-founder and CEO of Box, a cloud content management platform that revolutionized how businesses manage and collaborate on content. He launched Box in 2005 while still a college student, and the company rapidly grew into a leader in the cloud storage industry. Levie is known for his innovative, forward-thinking approach to enterprise software and for pushing the boundaries of digital transformation. Under his leadership, Box went public in 2015 and continues to evolve with new technologies and partnerships. He is a strong advocate for cloud-first business strategies and frequently shares his insights on the future of work and the digital workplace. Levie is also a prolific speaker and writer, often discussing technology's role in the modern economy. His energetic and witty personality has made him a popular figure in Silicon Valley and beyond.
View CollectionRobert Kiyosaki is the author of the bestselling personal finance book Rich Dad Poor Dad, which challenges conventional wisdom on wealth building and financial literacy. He is a self-made entrepreneur and investor who emphasizes the importance of financial education and investing in assets that generate passive income. His Rich Dad brand has expanded to include books, seminars, and a board game that teaches financial principles. Kiyosaki advocates for self-reliance and encourages individuals to break free from the traditional “employee mindset.” He continues to teach people how to achieve financial independence.
View CollectionBill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
View CollectionSheryl Sandberg is the COO of Meta (formerly Facebook) and the author of the bestselling book Lean In, which encourages women to pursue leadership roles and create gender equality in the workplace. She is a prominent advocate for women’s rights, particularly in corporate environments, and has launched initiatives to support women’s empowerment globally. Sheryl’s leadership at Facebook helped the company grow into one of the world’s largest social media platforms. She is also the founder of LeanIn.Org, a nonprofit dedicated to empowering women.
View CollectionAndy Budd is a renowned author and user experience (UX) designer, best known for his influential work in the field of web design. He co-authored "CSS Mastery: Advanced Web Standards Solutions," which has become a seminal text for web developers worldwide. As a founding partner of the consulting firm Clearleft, Budd has made significant contributions to advancing UX design practices. He is also a sought-after speaker at design conferences and an active advocate for the design community. Through his writing and leadership, Budd continues to shape the future of digital design.
View CollectionAusten Allred is an influential entrepreneur and author, best known for his contributions to the education technology sector. He co-founded Lambda School, a groundbreaking online coding bootcamp that offers deferred tuition and has revolutionized access to tech education. In addition to his entrepreneurial ventures, Allred is the author of "The Grassfed Startup," which provides insights into building sustainable businesses. His innovative approach to education has earned him recognition as a thought leader in the tech industry. Allred continues to inspire with his commitment to making high-quality education accessible to all.
View CollectionAnne Wojcicki is an American entrepreneur and the co-founder and CEO of 23andMe, a pioneering personal genomics company that has made significant strides in personalized healthcare. Although not a traditional author in the literary sense, Wojcicki has contributed to scientific literature and public understanding of genetics through her company's research and publications. Under her leadership, 23andMe has democratized access to genetic information, empowering individuals with knowledge about their ancestry and health risks. Wojcicki's work has also sparked important conversations about privacy, ethics, and the future of personalized medicine. Her innovative approach has earned her numerous accolades and established her as a prominent figure in biotechnology.
View CollectionGuy Spier is a renowned value investor and author, best known for his influential book "The Education of a Value Investor," which offers deep insights into the principles of value investing and personal development. An alumnus of Harvard Business School and Oxford University, Spier has carved a niche in the financial world with his disciplined investment philosophy. He is the managing partner of the Aquamarine Fund, an investment partnership inspired by the principles of Warren Buffett. Spier gained widespread recognition for his charitable winning bid to have lunch with Buffett, a move that significantly bolstered his reputation in the investment community. Through his writing and public speaking, Spier continues to inspire both novice and seasoned investors with his ethical approach to investing and life.
View CollectionAli Abdaal is a renowned productivity expert, author, and YouTuber known for his engaging content on personal development and effective study techniques. A former doctor, Abdaal transitioned from his medical career to focus on sharing insights through his popular YouTube channel, which has amassed millions of subscribers. He is the author of "YouTube for Doctors," where he explores the intersection of medicine and digital content creation. Abdaal's work is celebrated for its practical advice, blending scientific research with personal anecdotes to help individuals optimize their lives. His contributions have significantly influenced the productivity and self-improvement community, making him a respected voice in the field.
View CollectionStewart Brand is an influential American writer, best known for founding the Whole Earth Catalog, a publication that became a cornerstone of the counter-culture movement in the late 1960s and early 1970s. His pioneering work in promoting environmental sustainability and self-sufficiency has had a lasting impact on both literature and society. Brand is also a co-founder of The WELL, an early online community that predated the widespread use of the internet and helped shape the development of digital culture. He has authored several significant books, including "The Media Lab" and "Whole Earth Discipline," which explore technology's role in environmental and societal issues. Brand's contributions continue to influence contemporary discussions on ecology, technology, and community building.
View CollectionArianna Huffington is the founder of The Huffington Post and Thrive Global, a company focused on wellness and productivity. She is a bestselling author and prominent speaker on the importance of sleep and managing stress. Arianna’s work emphasizes the importance of balance between professional success and personal well-being. Her book The Sleep Revolution has inspired a global movement to prioritize rest. She is considered one of the most influential women in media and business.
View CollectionAdam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
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