George, be Careful
In 'George, Be Careful,' advertising legend George Lois crafts a compelling narrative that intertwines his life stories with his revolutionary approach to creativity. Each chapter serves as both a memoir and a masterclass in the art of persuasion, revealing the unconventional methods that made him a titan in the industry. With a witty tone and striking anecdotes, Lois dares readers to push boundaries and embrace their unique visions. This book is not just for marketers; it's a call to anyone wanting to unleash their creative potential. Join George on a riveting journey that promises to inspire and provoke thought at every turn.
By George Lois, William Pitts
Published: 1972
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