Decisive
In 'Decisive', Chip and Dan Heath unveil the hidden traps that hinder our decision-making and offer a powerful framework to overcome them. They reveal how biases can distort our choices, compelling us to think more critically and creatively. Discover the four-step process — W.R.A.P. — designed to expand our options and pave the way for better outcomes. Through vivid anecdotes and research-backed insights, the authors encourage readers to embrace uncertainty and challenge conventional wisdom. This book is a must-read for anyone seeking clarity and confidence in their decisions.
By Chip Heath, Dan Heath
Published: 2013
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